When you browse My Empire Casino, your browser may store small text files known as cookies. These files help our casino review website remember basic choices, understand how visitors use our pages, and measure whether affiliate links are working as intended.
This Cookie Policy explains, in plain English, how cookies and similar tracking technologies may be used on our site. It is written with Australian users in mind and aims to give clear, practical information about your options without making legal guarantees or using unnecessary jargon.
What Are Cookies?
Cookies are small pieces of data saved by your web browser when you visit a website. They can store information such as your language preference, whether you have already seen a notice, or how you moved between pages during a browsing session.
Cookies do not usually identify you directly by name. Instead, they may recognise your device or browser through an identifier. For example, a cookie might help us understand that a returning visitor viewed several casino review pages, but it would not by itself tell us who that person is.
Some cookies last only while your browser is open. Others remain for a set period unless you delete them. The length of time depends on the purpose of the cookie and the settings applied by the website or third-party provider.
Why We Use Cookies on This Review Site
Cookies help us keep the site useful, reliable, and relevant for visitors looking for online casino information in Australia. They support several practical functions, including:
- Improving page performance: Cookies and related tools may help us identify slow-loading pages, broken journeys, or technical errors.
- Understanding content interest: Analytics data can show which reviews, comparison pages, or responsible gambling information users engage with most.
- Remembering basic preferences: If you choose certain display or consent settings, cookies may help avoid asking you the same question repeatedly.
- Tracking affiliate referrals: If you click a link to a third-party website, cookies or similar technologies may help record that the visit came from our site.
This type of information helps us refine our content and make clearer decisions about what Australian visitors may find helpful. For example, if many users leave a page quickly, we may review whether the wording, layout, or comparison details need improvement.
Types of Cookies We May Use
Different cookies serve different purposes. On our website, these may include the following categories:
Necessary and Functional Cookies
These cookies support basic site features. They may help pages load correctly, remember privacy choices, or maintain security-related settings. Without them, parts of the site may not work as expected.
Performance and Analytics Cookies
Analytics cookies help us understand visitor behaviour in an aggregated way. They may record information such as pages viewed, time spent on the site, device type, browser version, and general location data. This helps us assess how casino review sites use cookies in an AU context without focusing on individual identities.
Preference and Customisation Cookies
Preference cookies can remember simple choices, such as whether you have accepted a cookie banner or selected a particular display option. Their purpose is to make repeat visits smoother.
Marketing and Affiliate Tracking Cookies
Some cookies may be used to measure clicks on outbound links, including affiliate links. If a visitor clicks through from our site to a third-party platform, tracking technology may help attribute that referral. This supports transparency around how review and comparison websites may earn revenue.
How Cookies Affect Affiliate Links
My Empire Casino publishes informational content, reviews, and comparisons. Some outbound links may be affiliate links. This means that if you click a link and later take an action on a third-party website, we may receive a commission or referral payment, depending on the partner’s terms.
Cookies can be part of this process. For instance, an affiliate cookie may record that your browser followed a link from our website. The third-party site or affiliate network may then use that information to determine whether a referral occurred.
Affiliate tracking does not mean we can see everything you do on another website. It generally relates to attribution, such as confirming that a click came from a particular review page. We aim to keep this clear because cookies and tracking for online casinos in Australia can be confusing if not explained openly.
First-Party and Third-Party Cookies
Cookies can come from different sources. A first-party cookie is set by the website you are visiting directly. For example, our site may use a first-party cookie to remember your cookie preference.
A third-party cookie is set by another service that appears or operates through the website. This may include analytics tools, advertising systems, affiliate platforms, or embedded services. These third parties may process cookie data according to their own policies and settings.
A useful way to think about the difference is this: first-party cookies help the site you are currently using function more smoothly, while third-party cookies may help external providers measure performance, track referrals, or support advertising-related activities.
Third-Party Tools and Tracking Partners
We may use external services to help operate, measure, and improve our website. These services may place cookies or similar technologies such as pixels, tags, or scripts. The types of providers may include:
- Website analytics platforms that report traffic trends and user journeys
- Affiliate networks that help attribute outbound link clicks
- Advertising or measurement partners that assess campaign performance
- Technical tools that monitor site speed, errors, or availability
These providers may collect information such as IP address, browser type, device information, referral source, pages visited, and approximate region. In many cases, this data is aggregated or pseudonymised before it is used for reporting.
We encourage users to read the privacy and cookie information of any third-party website they visit after leaving our pages. Once you click an external link, that website’s own policies and controls will apply.
Managing Your Cookie Preferences
You have control over how cookies are handled on your device. When available, our cookie notice or consent banner may allow you to accept, reject, or adjust certain categories of cookies. Essential cookies may still operate where they are needed for basic site functionality.
You can also manage cookies directly through your browser settings. The steps vary depending on the browser, but most allow you to delete existing cookies, block third-party cookies, or prevent cookies from being stored in future.
- Safari: Check the Privacy section to manage website data and cross-site tracking settings.
- Chrome: Use Privacy and Security settings to clear browsing data or adjust cookie permissions.
- Firefox: Visit Enhanced Tracking Protection and Cookies settings to choose your preferred level of control.
Disabling cookies may affect how the website behaves. For example, you may see the same notice more than once, some preferences may not be remembered, and certain analytics or affiliate attribution features may be limited.
Data Protection Note for Australian Visitors
We aim to handle cookie-related information responsibly and with respect for user expectations in Australia. Cookie data is generally used to support website operation, content improvement, analytics, and affiliate transparency rather than to directly identify individual visitors.
However, some technical data may be considered personal information in certain contexts when combined with other details. For that reason, we avoid suggesting that cookie data is always anonymous. Instead, we focus on limiting collection to practical website purposes and explaining how users can make choices.
If you prefer a more private browsing experience, you can use browser-level controls, delete cookies regularly, or review the privacy settings of your device. These simple steps can reduce the amount of tracking information available across websites.
Updates to This Cookie Policy
This Cookie Policy may be revised from time to time as our website, technology, affiliate arrangements, or analytics practices change. When we make updates, the new version will be published on this page.
We recommend checking this page occasionally if you want to stay informed about how cookies are used on My Empire Casino. Continued use of the site after changes are posted means the updated wording will apply to your future visits.
Contact Us About Cookies
If you have questions about this Cookie Policy, how tracking works on our casino review site, or how to manage your preferences, you can contact us by email.
Email: support@au-myempirecasino.com
We aim to respond to reasonable cookie-related enquiries and provide clear information where possible.
Author: Sophia Bennett
Editorial strategist building topical clusters and internal linking frameworks for AU casino content. Integrates first-hand testing notes with transparent scoring methodology. Focused on clarity, compliance language, and long-term content accuracy.